Yogesh Bajpai is the Chief Executive Officer of ZeroB, the flagship consumer water purification brand of Ion Exchange India Ltd.. With over two decades of extensive experience across sales, marketing, and business leadership, he has been instrumental in expanding the brand’s footprint and strengthening its position as a trusted name in water purification across India. Known for his execution-driven leadership and deep understanding of market dynamics, Mr. Bajpai believes strongly in turning ideas into impact. As he often says, “You find God in execution,” a philosophy that reflects his commitment to disciplined implementation, innovation, and delivering reliable solutions that ensure safe drinking water for millions of households.