16th Annual General Body Meeting - 25TH JULY 2023

Minutes of Meeting – 16th Annual General Body Meeting
Date: July 25th, 2023
Time: 9.30pm – 4.30pm
Location: Juniper Hall, India
Habitat Centre, New Delhi
Attendees: 83
Sponsors for the Meeting –
Sr No.Company NameMember Status
1IAPMO USA Platinum Sponsor
2Filtrex Silver Sponsor
3LexcruSilver Sponsor
4Pure N Safe Lunch Sponsor
5Kent RO Lunch Sponsor
6TechnorbitalHigh Tea Sponsor
7Shri Hightech High Tea Sponsor
8ION Exchange High Tea Sponsor
9Delta Pure High Tea Sponsor
10HUL Limited High Tea Sponsor
11BritaWelcome Kit
AGM Reserve Fund –
Sr No.Company NameFunds
1Eureka Forbes22,000/-
2Sarjan Water Tech22,000/-
3GSE22,000/-
4AO smith22,000/-
5Alfa UV22,000/
6Livpure22,000/-
Minutes
1. Welcome Speech by Koushik Bharath:

Mr. Koushik Bharath, from Water Quality India Association initiated the meeting with a warm welcome to

all attendees. He emphasized the importance of the event in fostering collaboration and knowledge

sharing among professionals in the field.

2. Introduction and Address of President:

Mr. Suresh Redhu,the President of WaterQuality India Association,took the stage to provide an overview of the association’s recent activities, achievements, and future goals. He highlighted the importance of addressing water quality challengesin India and how the association is actively contributing to this cause

and everyone present at the hall introduced themselves.

3. Keynote Speaker – Professor Sirshendu De spoke on Ultra-Low-Cost Removal of Arsenic and Fluoride from Groundwater:

Professor De’s work is a significant contribution to the fight against arsenic contamination. The low-cost activated laterite method has the potential to provide safe drinking water to millions of people around the world

The activated laterite method is a promising new way to remove arsenic from groundwater. It islow-cost, simple to use, and effective. The method hasthe potential to make a significant impact on the health of millions of people around the world.

3. Keynote Speaker – Professor Sirshendu De spoke on Ultra-Low-Cost Removal of Arsenic and Fluoride from Groundwater:

Professor De’s work is a significant contribution to the fight against arsenic contamination. The low-cost activated laterite method has the potential to provide safe drinking water to millions of people around the world

4. BIS Certification Program for IS 16240 – RO Standard by Ms. Nitasha Doger, Mr. Shouvik Chanda:
Speaker 1 – Nitasha Doger:
Speaker 2 – Shouvik Chanda:
The conformity assessment scheme for BIS standard 16240 is a two-step process:
Numerous questions were posed to the speakers below; here are a couple that are particularly intriguing –

Question: The standard specifies that either the TDS meter should be built into the product, or a handheld TDS metershould be provided to the customer. The standard also statesthatthe calibration and maintenance of the handheld TDS meter is the responsibility of the industry. How will the industry manage this, given that the meter will be with the customer for a long me?

Answer: The industry will need to provide clear instructions on how to calibrate and maintain the handheld TDS meter to the customer. The instructions should also include information on how open the meter should be calibrated. The industry should also offer a calibration service to customers.

Question: The standard specifiesthat the performance of the productshould be periodically tested as part of the maintenance cycle. However, not all aspects of the product’s performance can be tested at the customer’s location. For example, the recovery rate cannot be easily tested. How will the industry ensure that the product is meeting the requirements of the standard?

Answer: The industry will need to develop a comprehensive maintenance plan that includes testing all aspects of the product’s performance. This plan should be  customized for each product and should take into account the specific requirements of the standard. The industry should also train its technicians on how to properly maintain the products.

Question: The standard specifies that the TDS meter should be calibrated at least once a year. However, some manufacturers argue that thisis not necessary, asthe meter is not used very open. What isthe industry’s view on this?

Answer: The industry believes that it is important to calibrate the TDS meter at least once a year, even if it is not used very often. This is because the meter can drift overtime, and inaccurate readings can lead to problems with the product. The industry also believes that it is important to have a clear and transparent policy on calibration, so that customers know what to expect.

Bureau of Indian Standards (BIS) and manufacturers of water purification systems. The meeting is to discuss the new standard for water purification systems, which was released in 2023.

The manufacturers are concerned aboutsome ofthe requirements ofthe new standard, particularly the following:

In the end, the meeting was productive and both sides agreed to work together to ensure that the new standard is fair and practical for all stake holders.

Summary – 

The global residential water purifier market has witnessed substantial growth, projected to reach $43.90 billion by 2030 from $14.2 billion in 2018. The anticipated annual growth rate of around 13.4% between 2023 and 2028 is driven by factors such as expanding markets in regions like Asia Pacific and North America.

Asia Pacific, led by China, constitutes a significant portion of the market at 54.6%, followed by North America. The market expansion is reflected in my own experience of assisting a Chinese company to penetrate the Indonesian market, where water purifier companies are exploring new territories, including the Middle East region, particularly Saudi Arabia and the UAE.

The Indian market has shown promise, with its water purifier market reaching $0.90 billion in 2022 and expected to grow to $2.2 billion by 2028. Subscription models are changing the dynamics of the water purifier market, providing more accessible options for consumers, especially with factors like affordability,

convenience, and flexibility driving their popularity.

Technology trends indicate that automated filters are expected to dominate with a share of 35.3%, followed by UV filters at 23.8%. The emergence of multi-stage purifiers, combining various technologies, is also gaining momentum, accounting for a significant share of 23.9%. 

E-commerce is playing a pivotal role, with India projected to become a dominant e-commerce market. Initiatives to provide affordable housing and urbanization are expected to drive demand further. The prevalence of easy payment options, interest-free EMIs, and digital payments in India is fostering growth and enhancing affordability.

The market landscape is witnessing a shift from traditional retail to e-commerce, with direct-to-consumer (D2C) brands emerging and capturing a substantial marketshare. Influencing factors like product quality, technology, after-sales service, pricing, and filter replacement cycles significantly impact consumers’

purchase decisions.

Subscription models are gaining popularity due to their cost-effectiveness and convenience, particularly for those with shorter stays or budget constraints. These models are disrupting the market and influencing consumer choices. While specific data wasn’t available during the discussion, our research shows that

affordability and flexibility are the driving forces behind this trend.

In conclusion, the water purifier market is evolving dynamically, driven by technological advancements, changing consumer preferences, and innovative business models like subscriptions. As the industry continues to grow, understanding and adapting to these trends will be crucial for both consumers and businesses.

IS 16240:2015 and IS 16240:2023 – Standard Updates, Timelines of Certifications & etc., by Dr. Neeraj Gupta and Mr. Mukthesh Pathi:

Neeraj Gupta is discussing the new BIS standard for reverse osmosis(RO) water purifiers. The standard became mandatory on April 4, 2023, and all RO water purifiers sold in India must now comply with it.

Overall, Neeraj Gupta is optimistic that the new BIS standard will improve the quality of RO water purifiers in India. However, they also acknowledge that there are some challenges that need to be addressed.